Private Roundtable with Tech Mahindra & Microsoft

Case Study

Solutions In Action

Our Clients

Opportunity

Tech Mahindra and Microsoft are leaders in digital transformation and cybersecurity powered by cloud computing and artificial intelligence. Together they bring extensive expertise in cloud-based AI solutions, revolutionising cybersecurity defences against emerging threats.

Tech Mahindra and Microsoft wanted to gain an understanding of the specific challenges faced by key sectors in the United States market, notably financial services, insurance and large-scale retail companies. This understanding is essential for tailoring advanced cybersecurity solutions that cater to the unique needs of these sectors.

With a strategic, data-led approach, we created and gathered Technology and Cyber leaders from these sectors for an in-person roundtable and networking dinner. This interactive format ensured immediate exchanges of views, real-time feedback, and organic networking – significantly enhancing the depth and quality of insights shared.

Solution

Data-driven marketing strategy for technology and cyber event success

The campaign was spearheaded with a data-driven marketing strategy to first identify the perfect location to engage with the target audience.

This was followed by a digital brand awareness campaign across our editorially-led technology and cyber platforms and supported with related articles and listings.

The campaign’s reach was reinforced with newsletter activity to a targeted selection of subscribers alongside our database audience. In addition, we created a bespoke landing page to enhance the offering.

112k / 0.1% CTR

Web Ad Impressions

21k / 0.72% CTR

Newsletter Impressions

26 / 216% Over Target

Lead Gen MQLS

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